Modern SEO that books more tours, tastings, and stays.
We blend technical SEO, content, and local optimization with conversion-first design. The outcome: more qualified traffic and more booked events—without overspending on ads.
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*Illustrative based on prior campaigns; actual results vary by market, competition, and execution.
What you get with SalesAutomation SEO
This isn’t “sprinkle some keywords and hope.” It’s a system built for intent, seasonality, and conversions in hospitality.
- ✔ Full technical audit: crawlability, indexation, site speed, Core Web Vitals, schema.
- ✔ Local SEO engine: GBP optimization, citations, local landing pages, reviews playbook.
- ✔ Content program: pillar/cluster strategy, briefs, on‑page templates, internal links.
- ✔ Conversion tune‑up: packages/menus, tour CTAs, booking flows, forms, Stripe & CRM sync.
- ✔ Analytics & reporting: GA4 + GSC + Tag Manager + HighLevel pipelines and dashboards.
Our SEO Strategic Plan — step‑by‑step
A clear, repeatable roadmap we run in monthly sprints. Every step ties to a measurable KPI so you can see progress and ROI.
1) Discovery & Goal Setting
Stakeholder interviews, property inventory, seasonality, and demand drivers. Define outcomes (tours, inquiries, bookings) and KPIs (organic sessions, rankings, conversions, CAC).
2) Baseline & Technical Audit
Full crawl, index coverage, robots/sitemap, CWV, mobile UX, HTTPS, 404/redirects, duplicate content. Prioritize fixes by impact/effort.
3) Tracking & Data Foundations
GA4, GSC, and Tag Manager configured; define conversion events for tour requests, RFPs, room blocks, calls, and chat. Connect to HighLevel for pipeline visibility.
4) Keyword & Intent Research
Cluster by intent: near me, venue type, capacity, pricing, packages, micro‑weddings, corporate events, rehearsal dinners, etc. Map targets to pages.
5) Content Gap & Information Architecture
Pillars (e.g., “Weddings at [Venue]”) with clusters (pricing, menus, FAQs, galleries, seasonal guides). Define internal link structure and navigation.
6) On‑Page Optimization
Title/meta rewrites, headers, image alt/text, schema (Organization, LocalBusiness, Event, FAQ), content refreshes, internal link passes.
7) Technical Remediation
Speed tuning, render blocking fixes, CDNs, image/WebP, lazy load, server caching, XML sitemaps by section, pagination, canonicalization.
8) Local SEO & Reputation
Google Business Profile overhaul, NAP consistency, citations, local pages by town/metro, review acquisition cadence and response framework.
9) Content Production
Briefs + editorial calendar (2–6 assets/mo): venue pages, guides, menus, case studies, “real wedding” spotlights, vendor collabs, and FAQs.
10) Authority & Digital PR
Partnerships, local press, publications (The Knot, WeddingWire, regional blogs), supplier links, sponsorships; monitor anchors and toxicity.
11) CRO & Offer Optimization
Test CTAs, packages, deposits, book‑a‑tour flows, chat and callback, remarketing hooks. Reduce friction and increase show‑ups.
12) Reporting, Iteration & Scale
Monthly scorecard: rankings, sessions, leads, bookings, revenue. Re‑prioritize backlog, expand to new markets/keywords, and scale content.
Deliverables & cadence
- Week 1–2: Audit & quick wins (indexing, CWV, title/meta passes).
- Week 3–4: Content map, internal linking, GBP overhaul, citation push.
- Ongoing monthly: 2–6 content assets, technical backlog, link acquisition, CRO tests, reporting.
Platforms we wire in
We integrate the stack so every click ties to revenue.
- WordPress, Webflow, Shopify (if used for merch/tickets)
- Google Analytics 4, Search Console, Tag Manager
- HighLevel CRM (SalesAutomation), Stripe, Meta pixel
- SearchAtlas (LinkGraph), Screaming Frog, PageSpeed
SEO FAQs for venues & hospitality
How soon will we see results?
Quick wins can land in 30–60 days (indexation, titles, GBP). Compounding gains in 3–6 months, with category leadership typically 6–12 months depending on competition and content velocity.
Do you replace our current website or agency?
No. We can partner with your team or existing agency. Our focus is the SEO program and the conversions into your CRM.
What makes hospitality SEO different?
Seasonality, visuals, and local intent dominate. The strategy must balance galleries and UX with crawlability, and connect directly to tours and bookings.
Ready to turn organic traffic into booked revenue?
Let’s map your 90‑day roadmap on a quick call. If we can’t find meaningful wins, we’ll tell you straight.
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